Store Branding

I created my own children's clothing store called Glee. It is based on the idea of structure as it relates to pattern and shape. Childhood reminds me of imagination, bright colors, and fun shapes. Children are in this fun stage as they're growing up, learning about themselves, and learning about the world. The brand aims to reflect that innocence in childhood and the creativeness that embodies that time of life. All apparel is gender neutral. Kids should be able to express themselves the way they choose!

Working on patterns with inspiration and roughs

Roughs

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